This week we looked at 3 different platforms to manage our social media accounts, these were Hootsuite, Socialoomph and Everypost.
Firstly I joined Hootsuite which was very easy to set up and link with my social media accounts, the number of social networks that Hootsuite users have access to is determined by their account level: Free, Pro, or Enterprise. If you're a paying customer you can connect to more social networks on Hootsuite than any on other such tool. The flexibility of sharing and scheduling posts can be appealing, especially for businesses. It offers all in one interface which allows you to divide engagement activity into social networks and streams but if like me you like simplicity, then having so much going on can be a bit overwhelming. Hootsuite can incorporate analytics from Twitter, Facebook, LinkedIn, Google Analytics and its own Ow.ly shortened URL metrics which may be beneficial if using Hootsuite for business. I found an interesting blog post about using Hootsuite by Ian Anderson Gray which can be found here
http://iag.me/socialmedia/reviews/7-reasons-why-you-should-use-hootsuite/
SocialOomph wasn't as straight forward to set up and when I tried adding my Facebook account it wanted me to pay and I certainly won't be doing that when I could use another platform such as Hootsuite and add my Facebook account for free! Scheduling of posts on multiple accounts is SocialOomph’s specialty but you can do that on other platforms so I can't see what it offers that the other free ones don't and in this day an age, most peolpe have smartphones and there's an app for everything but it seems there isn't one for SocialOomph. I'll be deleting my account,I'm not impressed
Everypost was easy to set up and it had a 7 minute long YouTube video showing you how to use the platform which I thought was very useful for someone like me who's never used any Social Media Managing tool until today. It offers more or less the same as the other platforms but in addition it also allows you to add your Pinterest account which I like because it's something I use.
On the whole I don't think I'll be using any sort of Social Media Managing Tools as I don't post often but I think it's a great time saving tool for businesses and could be very beneficial to them.
Even though you don't post enough to need a managing tool, it's great that you learned how they work.
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